Collection Name: Wren & Roch
Upcoming Show: Nolcha Show NYFW17
Are you self taught or did you study fashion design? Our formal education is in interior design. The basic design principals remain the same for interiors, products or fashion- color, texture, scale, balance and proportion.
How durable are your products? Is it possible to increase their longevity? The leather hides we use for the bag exteriors are very durable, the interiors are wrapped in top-of-the-line calf suede and the magnetic closures we sourced are the strongest we could find.
How can you encourage the customer to form an emotional attachment to your product, thereby discouraging disposal? Our brand is based on our mission. Our clients become a walking billboard for speaking out against abuse. It is a very emotional attachment that would draw a client to us from the start. Knowing the importance of the mission and the lives their purchase will benefit, we can’t imagine they would easily dispose of the products
What do you consider the most important facets of the fashion industry? With interior design, we have always felt that we should listen to our client and respond with a design that exceeds their initial vision. The same is our goal for fashion. The difference here is that our work is literally moving through society on a daily basis. This is why we’ve chosen fashion as our vehicle for social impact and change.
What is your favorite part about being a designer? Working with my best friend, inspiring others and the positive impact we are able to have on the world.
What do you think about work ethics and what kind of ethics you believe in following while working with fashion? We feel that we have created a brand based on ethics. Our work ethic, the quality of our products (proudly made in NYC) and our passion and drive are a reflection of the important social work we are doing.
What would you like to achieve before the end of the year? The S/S collection has brought a fresh color palette, but we would like to add new pieces, including accessories, for F/W 17.
What advice would you give to aspiring designers? Risk failure in order to succeed. Reflect who you are in what you do... make it count and savor every moment!